Activity area: Impact and performance assessment
Enhancing action
Focuses
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For the public sector and international organisations
PAs and international organisations should be able to identify stengths and weaknesses of their policies and interventions to define a coherent set of improving actions.
- In itinere and ex-post assessment
- Impact and result assessment
- Organizational asset assessment
- Programming assessment and ex-ante conditionalities
- Analytical models, markers and monitoring information systems
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For the private sector
Supporting companies to understand their brand positioning, purchase and consumption behaviours is key.
Speaking of brand, as well as service or product, the analysis is carried out in a given context, with reference to different stakeholders (people, prospects, influencers, etc..) and as regards competitors.
- Reputation building
- Positioning and branding
- Business goodwill and appeal
- Choice and resistance drivers
- ROI analysis
