With a programme of no less than 50 national and international speeches and 9 thematic sessions exploring different aspects related to the Silver population, the Silver Economy Forum kicked off its 3rd edition today

The contribution of Lattanzio KIBS and the Silver Trends Observatory

During the event, Lattanzio KIBS will present the results of research conducted on a sample of around 3,000 respondents on the Silver population's media diet, the relevance of e-commerce and the purchase of personal protective equipment.

Lattanzio KIBS, together with Ameri Communications, is the creator of the Silver Trends Observatory, the only one in Italy dedicated to the Silver Economy, which provides a data-driven point of view to better understand the demand for goods and services by the over-65s.

La Repubblica talks about this appointment in a dedicated article, read it here

Read the program here

Read also: Seniors on the road: study presented at BIT Milan 2020