Lattanzio Communication, leader of the RTI with ADN Kronos Comunicazione and Forum P.A. wins the communication campaign for the 9th General Census of Industry and Services and 2011 Census of Non-Profit Institutions
New survey techniques
The census, which is very complex in terms of scope and diversity of target groups, is divided into three different surveys. A sample of 260,000 companies (both large industrial groups and SMEs), over 470,000 non-profit organisations and 13,000 public institutions will be involved. The research will be conducted using innovative methods, primarily the multi-channel return of the completed questionnaire.
A complex project
Lattanzio Communication will be involved in the strategic planning and management of all advertising and communication activities planned in the campaign; from the organisation of events, traditional and social web communication, to above-the-line advertising.
You might also be interested in: Project 'Active Globules' in Emilia-Romagna
Topics Communication | Communication campaign | ISTAT | Surveys
Relevant Projects
Bosnia-Herzegovina
Repubblica Dominicana
East Central Africa
