Giulio Aimeri, partner of Lattanzio e Associati, will participate in the day dedicated to 'Marketing and Promotion in Public Administration' organised by Somedia & COMPA. The initiative will be held at Fiera Milano RHO on 4 November 2009

The contribution of Lattanzio e Associati

In the plenary session at 10:00 a.m., the speech will focus on the theme of The Marketing of the Territory analysing the issue of the valorisation of resources and local identity, and the related strategies, actions and tools.

In the afternoon from 16:00 to 18:00, in the workshop Marketing audit and benchmarking, Giulio Aimeri will focus on benchmarking and its applications to public marketing:

  • Definition of public utility communication strategies and strategic territorial positioning.
  • Methodological elements, conditions and critical factors for a correct application of the tool to the context. 

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Topics Communication | Corporate | Public administration reform

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