The Lattanzio KIBS Observatory presented yesterday the results of research entitled "Beauty in the Digital Age" at ClioPopUp in Milan. The study, targeted on centennials and millennials from all over Italy, involved influencer ClioMakeUp
ClioMakeUp chooses Lattanzio KIBS study center
The research aimed to explore new modes of information and delve into the role exercised by influencers by identifying not only their liking and credibility, but also their ability to guide purchases. Also relevant was data on young men's attitudes toward the world of beauty and personal care.
The outcome of the research was captured in the article 'Beauty influencer, the queen is still Clio' by Francesca Milano of Il Sole 24 Ore.
Topics Private sector | Digital
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