A new identity for Teatro Pubblico Pugliese

Founded in 1979, Teatro Pubblico Pugliese has always played a leading role in promoting theatrical culture in Puglia. It has served as a tool for social cohesion and cultural growth, engaging over sixty municipalities. Today, it is embarking on a rebranding journey to highlight the evolution it has undergone in more than forty years of activity, reflecting more fully the variety of its areas of intervention, which have expanded to include not only thatre but also music, art, and entertainment.

More details

Lattanzio KIBS has been entrusted with the rebranding process, which involves an in-depth analysis of the current perception of Teatro Pubblico Pugliese and the creation of a new visual identity. This new image honors the theatre’s historical roots while projecting it towards the future, with a more modern and recognizable identity. The name, tagline, and imagery reflect the multifaceted nature of its activities, and the diversity of the municipalities involved.

In addition to the new graphic elements and communication materials, an online and offline communication strategy has been developed to strengthen the launch of the Consortium's new identity.

Project Impact 

The rebranding has reinforced the organization’s position within the regional cultural landscape, solidifying its image as a beacon of culture in Puglia in the eyes of both institutions and the public. The project has also enhanced communication and audience engagement, making the cultural offerings more accessible and appealing.