Strengthening Institutional Communication for the Presidency of the Council of Ministers

The Presidency of the Council of Ministers has launched an awareness project to maximize visibility and engagement through advanced digital strategies, ensuring transparency and effectiveness in communication activities

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Lattanzio KIBS supports the institution in developing institutional advertising campaigns, creating an optimal environment for their dissemination. By designing a tailored system of indicators aligned with the client's needs, it ensures the monitoring of campaign effectiveness, as successfully implemented for the Ministry of Economy and Finance’s initiative on tax evasion, LINK. In addition to operational management, it provides ongoing technical support.

A key aspect of the project is financial monitoring: the Lattanzio KIBS team analyzes and reports on budget allocation on a monthly basis and at the conclusion of each campaign, ensuring the efficient use of resources.

Project Impact

A well-structured message, delivered through the right strategies, can effectively reach the target audience. Through meticulous planning and management of institutional campaigns, the Presidency of the Council of Ministers strengthens its digital communication, enhancing visibility and the dissemination of public messages in a transparent, effective, and institutionally compliant manner.