Social campaigns for institutional communication on single allowance

Lattanzio KIBS managed the social communication campaign on the Single and Universal Allowance for Dependent Children promoted by the Department for Family Policy of the Prime Minister's Office.

In details

In order to spread awareness on the issue, the Department planned a structured communication on different media (TV, radio, advertising space) with targeted social coverage.

With the specific goal of reaching Italian households through Instagram and Facebook, the LKIBS communication team planned and managed the social campaign on the single allowance allocation measure by targeting interested households. Starting with the analysis of potential applicants, in fact, the audience, social objectives and creativity were better defined.

Project Pluses

Our communication intervention facilitated more widespread information on the issue by taking full advantage of the coverage potential provided by social management proving the team's expertise in using the tools essential to campaign management and monitoring.