Strengthening ICE Agency’s Communication for Made in Italy

ICE Agency plays a key role in promoting Italian businesses in international markets and attracting foreign investments to Italy. With a global network and innovative multichannel communication tools, it provides information, consultancy, assistance, promotion, and training services to Italian SMEs, fostering the global recognition of Made in Italy excellence. This project aims to enhance its communication through an integrated strategy of social media management and media relations, increasing international visibility and engagement.

More details

A strategic plan guides activities across major digital channels, alongside the development of tailored formats to maximize communication impact, with clear goals of expanding the audience, increasing engagement, and boosting visibility.

The media relations strategy strengthens ICE’s presence in key journalistic networks through interviews, press conferences, and dedicated content. Additionally, continuous monitoring of events and opportunities ensures the agency’s role and perception are reinforced.

Project Impact

The project aims to significantly improve ICE’s visibility and reputation, consolidating its strategic role in promoting "Made in Italy" on the global stage. Lattanzio KIBS' strategic and operational approach enables the development of effective communication with targeted content and continuous performance monitoring, ensuring efficient management of social media and media relations.