What leads Italians to buy cosmetic products?

Lattanzio KIBS launches the survey for Cosmetica Italia Servizi

What leads Italians to buy cosmetic products?

Within the framework of Private Sector Development, Lattanzio KIBS starts “Retail renews itself, companies seize the opportunity”, Cosmetica Italia Servizi’s project on new consumption models.

Up to the end of March, Lattanzio KIBS will be conducting a CAWI survey on a sample of 1200 Italians in order to understand in detail the participants' purchasing logics with regard to cosmetic products and, in particular, to what extent e-commerce has become increasingly important in the purchase of innovative products, compared to the traditional market place.