Strengthening digital communication for citizens

Communicating public policies effectively is one of the most pressing challenges for any modern government. The Presidency of the Council of Ministers has launched a structured planning service for institutional campaigns across digital platforms, with the goal of professionally managing the digital channels through which executive messages reach citizens. The one-year assignment reflects the Presidency of the Council of Ministers' decision to continue investing in the quality of its digital communication, entrusting a partner capable of managing the full campaign lifecycle with rigour - from strategic programming to investment reporting.

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For the institution, Lattanzio KIBS operates through an advertising account already certified and accredited with the leading social and digital platforms, ensuring full operational continuity from the outset. Campaign planning is tailored to the executive's communication objectives and extends across local, regional and national scale. The service includes ongoing oversight, with periodic performance monitoring and structured reporting to support the institution's strategic decision-making.Project Impact

For the Presidency of the Council of Ministers, having an already operational partner means campaigns ready to launch and more timely, consistent institutional communication over time. For citizens, the benefit is just as direct: information about the Government’s initiatives reaches them more clearly, promptly and widely, through the digital channels they use every day. One more year to build a closer dialogue between institutions and the public.

Project impact

Through Lattanzio KIBS's contribution, the contracting authority gains professional tools to plan, measure and optimise its digital communication - strengthening its capacity to reach citizens with more effective and consistent institutional messages. A strategic approach to public communication that translates into greater civic participation, collective awareness and the institutions' ability to drive the country's development and innovation.